Financial services and insurance companies have a problem. Despite spending millions each year to revamp their mobile apps, websites and the tools that live within them, less than 40% of an FI's customers use these digital experiences in any given month. Yet more than 90% of their customers are active online in that same time period. tuuk solves that challenge by partnering with financial services and insurance companies to embed their digital experiences. i.e. enabling an FI's customer to set a travel notification from within the Hotels.com Mobile App.